Architects become architects because they are creative people, they want to design buildings and places, they want to make a difference, they want to influence and improve the overall quality of the built environment, they want to draw, they want to get stuck into the technicalities of how a building is put together.
The majority of architects didn’t spend 7+ years studying architecture because they are attracted to the idea of running a business.
The degree and diploma (RIBA parts 1 & 2) form the majority of their studies and include a year’s practical experience in between the two courses. Part 3 is the shortest part of the qualification process which is often undertaken over a period of 6 months, however, a minimum of 24 months practical experience is a requirement before being accepted. This is why it takes at least 7 years to qualify, and that’s assuming parts 1 & 2 are completed through a full-time Uni course. Part 3 is focused on professional practice and management (business management and project management) and yet post-Part 3 architects aren’t always fully prepared for what’s involved with running a business. This is easy to understand – you wouldn’t expect a newly qualified doctor to be able to perform complex brain surgery the day after their graduation.
What I’m asking is: if all architects finished their studies with a more thorough knowledge of all aspects of business management, might the entire industry be more highly valued?
In my opinion, studying architecture should include modules dedicated to business management throughout parts 1 & 2, not just part 3. Exactly how much do architecture students learn about business matters as it stands? Finance, HR, Law, Marketing etc.? As I understand it, it’s all covered in Part 3 – they have one or two lectures on each topic, an extensive reading list, a written exam and a final oral exam. They also have to prepare a case study. It covers the basics.
So for example, what about the work involved with preparing a set of accounts for a financial year end? Ask any newly qualified architect what WIP stands for – I doubt many could tell you. What about marketing and communication? It would be useful for every architect to know how to structure a basic press release for example, but could they?
I’ll be fair. A newly qualified architect can’t know everything there is to know about business management AND building design which is why Continuing Professional Development exists. But, and this is a big BUT, not enough in the way of business management is offered as CPD because the formal CPD programme has predominantly been highjacked by sales reps selling building products. Don’t get me wrong, some CPD events are dedicated to business and practice development, including finance, contract law, etc., but architects can pick and choose what they do to in order meet their CPD obligations – so if you’re not interested in finance, or marketing, why would you do a course about it?
According to RIBA, the majority of chartered practices are small (micro in fact) with no more than 10 members of staff. Chartered practices make up about half of the practices in the UK. Maybe every practice, large and small, should employ a business manager? Architects can move away from time-consuming issues that don’t relate to design. Instead they can ensure their clients get the best possible service and product because they are able to devote their full attention to fee-paying design projects, thus improving efficiency. However, for many small practices this is a luxury they can ill afford.
Going back to the educational system, perhaps the answer is to split architectural studies into different strands? After parts 1 and 2, those who wish to specialise in practice management study for a year with business managers. Those who have an interest in technology might study with software developers… those who have an interest in planning and urban design study with Town Planners… and so on.
I don’t know what the answer is, but I know that the industry is reaching crisis point. Fees are at frighteningly low levels and design quality is suffering as a result. When it comes to winning work, the procurement process for public sector work favours large corporations over smaller practices (whaddayamean you only hold £5m PI?!). Design competitions for high-profile private sector clients are attracting record numbers.
Let’s not forget that the country is still trying to fight its way out of a double-dip recession, times are tough and very little is actually getting built, but architecture as a profession isn’t going anywhere. We just have to change how we do things to respond to more challenging times.
Not a lot has changed in the industry in 175 years so maybe it’s down to education? Or maybe it’s down to attitudes – how much value does the Carbuncle Cup, for example, bring to architecture?
Here’s an idea… is it time we stopped the architectural naval-gazing and looked to new and emerging industries to learn how to do things a bit differently? Web developers are doing rather well at the moment. Let’s give that some thought.