About

I’m Lorna Parsons. This is a site mainly about Practice Management, Web2.0, technology and online marketing & communications. I work mainly in Architecture & the Built Environment.

I work for Axis Design Architects in a business development and marketing role, and I work closely with Slider Studio and StickyWorld. I also work with MADE helping to build a web-presence for the Learning Spaces Living Places Artist / Architect programme.

Using my skills and experience I offer a freelance Practice Management (office management) and Business Development consultancy service to SMEs, particularly those in the Built Environment.

Wondering exactly how I can make a difference to your business? Take a look at my How Can I Help You page.

As a bit of background, I’ve worked in Architecture since 1999. Up until August 2011, I was practice manager at BPN Architects and I began my career at Glenn Howells Architects. I’m passionate about finding ways for architects to communicate and market themselves more effectively and continue to work with other practices, locally and nationally, to find ways to increase productivity and ultimately improve their business. I have several years of experience at management level so am able to offer strategic advice on business development. Here’s my LinkedIn profile for a full run-down of my career to date.

Over the last few years, I’m proud to have been one of the co-organisers of not one, but two very successful Be2Camp Brum events in 2009 and 2010. I also worked for MADE as their Social Media Advisor during 2010 and 2011, and I helped to bring an element of Web2.0 to the CABE Urban Design Summer School in 2010.

I was chair of the West Midlands Forum for Tomorrow between March 2010 and March 2011 and recently was invited back as a speaker to talk about the work I’ve done with web-enabled Neighbourhood Planning.

This website is a notebook for my day-to-day activities. It’s mainly about work, but the odd post might sneak in about something completely different. All the views and opinion expressed on this site are, of course, my own.